Welcome to our branding gallery for the Hot Drink Company, where creativity and warmth blend seamlessly. As an agency specialising in logo design and branding in Kent, we’ll show you how we captured the essence and values of the Hot Drink Company brand, bringing to life a logo that resonates with coffee and tea enthusiasts alike, with a retro twist!
THE LOGO
A little visual treat, with the ‘H’ designed to resemble a coffee bean, and the ‘D’ created using negative space from a circle with a tea bag. We wanted to create a thoughtful and fun design reflecting the two main hot drink offerings, to appeal to both coffee connoisseurs and tea devotees.
THE COLOUR PALETTE
We wanted to steer away from the over-used monochrome and dull brown palettes often used by hot drink brands, and add some fun for this coastal based company. From earthy browns representing the shades of teas and coffees, to a bright turquoise taken from the brand mascot: a classic mini cooper 1275.
The browns evoke the warmth and comfort of hot drinks, while the turquoise adds a pop of vibrant energy, aligning with the brand values of adventure and fun. This combination not only captures the dual nature of the brand but also creates a visually striking and memorable identity.
TYPOGRAPHY
INCORPORATING A RETRO SPIRIT
Adding a touch of nostalgia, we incorporated retro elements into the branding, featuring a distinctive stamp design that gives a nod to the timeless charm of classic British branding aesthetics.
Stamp elements were a simple and effective design asset that could easily be added to stationery and other printed materials to bring the brand to life.
The Hot Drink Company is proudly based on the south coast of Kent, an area renowned for its picturesque landscapes and charming seaside towns. As part of our branding journey, we wanted to show in the visual identity itself that the brand explores the English coastline – from Kent to Cornwall – visiting, reviewing and photographing amazing coffee and hot drink cafes. Using the classic mini mascot, playful animations will show the brands next destination.
Visit www.hotdrinkcompany.com to see this new exciting brand start to disrupt the out of home food sector.
You can also visit our Branding Services page for more examples of recent logo and branding projects.