From personalised emails, bespoke workflows, to increasing your customer loyalty: we specialise in understanding your needs and aims, to migrate you to an appropriate Email Service Provider with the right capabilities that your business needs.
Ensuring a smooth Email Migration will help fully leverage the capabilities of your new platform and ultimately increase sales. Here we talk through our unique approach to the email channel, and how changing ESPs could grow your business.
Our Approach: The Importance of Shopper Marketing in the Email Channel
Your subscribers are a massively important to any eCommerce brand: a group of customers (or potential customers!) who are already aware of your brand, and have actively engaged with you in the past, even if it was just to sign up to your newsletter or mailing list.
Gone are the days of sending out an ’email blast’ to your entire database: today’s shoppers expect more tailored solutions, and to be targeted appropriately.
We have embedded shopper marketing, a discipline that is all about being customer-centric, into every service we offer. This is because we understand the importance of understanding customer needs and wants, how they behave, and how best to market to them. Our approach is all about enhancing customer journeys, giving users content and information that will engage them, and ultimately grow your business in an organic and scalable way. This is why we also consider the Path To Purchase, to understand where a customer might be in their journey, to tailor messages in the right way to move them around to the next stage:
Using our ‘Path to Purchase’ shopper model, we can help you leverage customer data to provide relevant product recommendations and targeted marketing campaigns. This approach increases sales and builds long-term customer loyalty. You can read more about Shopper Marketing here.
Why a customer focused approach gives you an advantage
1. TARGETING AND PERSONALISATION
Data Segmentation
By segmenting your email lists based on various behaviour like demographics or purchase history, we can target specific customers with messages that mean something to them. This leads to more effective campaigns with increased open and click rates.
Tailored Content
Email marketing allows for highly personalised content, customised to individual shoppers’ preferences, past purchases, and browsing behaviour. This relevance increases engagement and conversion rates.
2. DRIVING CONVERSIONS
Direct Response Channel
Emails can include clear calls to action (CTAs) that drive customers directly to products, promotions, or information, speeding up the decision process towards purchases or conversion.
Abandoned Cart Recovery
In a busy ecommerce world, customers can easily forget to complete a purchase; email notifications targeting a cart abandon can remind and incentivise them to complete their purchase, significantly recovering potential lost sales.
3. BUILDING CUSTOMER RELATIONSHIPS
Consistent Engagement
Regular and consistent email communication keeps the brand top of mind, nurturing loyalty, improving confidence, and helping to develop longer term relationships.
Value Addition
Providing customers with valuable content such as tips, guides, insight, and personalised recommendations through emails enhances their shopping experience. This too builds trust and loyalty for your brand.
Our Approach: Choosing a new ESP
Our team works closely with you to identify the best ESP for your requirements, ensuring that your new system integrates seamlessly with your existing operations and enhances your marketing efforts.
Top ESPs We Work With
We work with a range of industry-leading ESPs to ensure we find the perfect fit for your business. Here are just some of the ESPs we have worked with:
Klaviyo
Benefits:
- Personalised Marketing: Advanced segmentation and personalisation features to send targeted messages.
- Comprehensive Analytics: Detailed insights into email performance for data-driven decisions.
- Enhanced Integration: Seamlessly integrates with eCommerce platforms like Shopify.
- Automated Workflows: Sophisticated automation tools to save time and boost efficiency.
Mailchimp
Benefits:
- Ease of Use: Intuitive interface ideal for beginners and small businesses.
- Versatile Features: Wide range of features including email marketing, automation, and analytics.
- Comprehensive Templates: A variety of customisable templates for different needs.
- Strong Integration: Integrates with numerous third-party apps and services.
MailerLite
Benefits:
- Cost-Effective Plans: Competitive pricing suitable for businesses of all sizes.
- User-Friendly Interface: Easy to create, send, and manage email campaigns.
- Advanced Analytics: Detailed reports and insights into campaign performance.
- Automation Features: Advanced automation tools to simplify your email marketing.
Campaign Monitor
Benefits:
- Customisable Templates: Professionally designed templates for engaging emails.
- Robust Analytics: Comprehensive analytics to track campaign performance.
- Flexible Automation: Easy-to-use automation features to enhance marketing efforts.
- Seamless Integration: Integrates well with various eCommerce platforms and tools.
The Migration Process
Moving to a new ESP can be a complex process, but our team at Stockley + Turner ensures a seamless transition, minimising disruptions and preserving the integrity of your data.
- Assessment: We begin by assessing your current email marketing setup and identifying your specific needs.
- Planning: Develop a detailed migration plan to ensure a smooth and efficient transition.
- Migration: Execute the migration process, transferring your contacts, templates, and workflows.
- Validation: Verify the accuracy and integrity of the migrated data.
- Optimisation: Optimise your new ESP setup for better performance and results.
Benefits of ESP Migration
- Improved Performance: Faster, more reliable email delivery and performance.
- Better Data Utilisation: Advanced tools to capture and analyse customer data.
- Enhanced Automation: More sophisticated automation capabilities to streamline your marketing efforts.
- Increased Engagement: Personalised and targeted email campaigns to boost customer engagement.
- Scalability: Platforms that grow with your business needs.
Fit for the Future
Email Migration with Stockley + Turner ensures your new ESP is equipped to handle future growth and technological advancements. We will ensure you can maximise your customer data, providing valuable insights and opportunities to enhance your marketing strategies.
Why Choose Stockley + Turner?
- Expertise: Our experienced team brings a wealth of knowledge in Email migration.
- Tailored Solutions: We customise our services to meet the unique needs of your business.
- Customer-Centric Approach: We prioritise your business goals and work closely with you to achieve them, whilst keeping your customers front of mind.
- Proven Track Record: Our history of successful projects and satisfied clients, as well as multiple partnerships with key platforms.
Let Stockley + Turner handle your ESP migration needs, so you can focus on growing your business. Contact us today to learn more about how we can support your email marketing journey, as well as what other solutions you may need to optimise your customer en-to-end journey. We are official partners with a range of well known providers:
