Monetisation

Monetisation Across Ecommerce by Stockley + Turner

Welcome to Stockley + Turner, your premier partner in maximising revenue through innovative ecommerce monetisation strategies. Our expertise in digital shopper marketing enables businesses to effectively leverage their online platforms to drive additional income while enhancing the customer experience.

Unlocking Revenue Potential Through Ecommerce

In today’s digital age, ecommerce platforms offer immense opportunities for monetisation beyond direct product sales. By strategically placing relevant advertisements and promotional content, businesses can generate significant additional revenue. At Stockley + Turner, we specialise in creating tailored monetisation strategies that benefit both the platform and its suppliers:

“We’ve worked with Stockley + Turner to build our monetised digital communications into a multi million pound revenue stream for Brakes. 

“Starting from the ground up by introducing new, efficient planning and activation processes, to developing our new digital media pack and working on new levers, the team’s strategic approach has allowed Brakes to increase advertising options on brake.co.uk, as well as capacity.

“Working across every touch point of our customer’s online journeys, S+T also managed relationships with our 100+ branded suppliers, working with them to understand their objectives in the foodservice channel, build their comms plans and execute them.

“Ultimately, by considering the aims and needs of Brakes, our suppliers, and our customers, our digital Supplier Advertising platform has become relevant and efficient. This has enabled us to not only increase our revenue from paid advertising, but increase Sales for us and our supplier brands organically too.”

Jennie Fisher, Brand Director Brakes UK

Case Study: Brakes UK

Background

Brakes UK, a leading foodservice company, serves a diverse clientele including restaurants, pubs, and coffee shops. By leveraging their ecommerce platform, brakes.co.uk, Brakes UK sought to create new revenue streams by monetising supplier advertisements. Our collaboration focused on ensuring these adverts were highly relevant to Brakes’ existing customers, enhancing performance and increasing sales for both Brakes and their suppliers.

Strategic Approach

  1. Relevance and PersonalisationThe key to successful monetisation is relevance. We ensured that all advertisements were tailored to the needs and preferences of Brakes’ foodservice customers. By analysing customer data and behaviour, we were able to deliver personalised ads that resonated with their interests and purchasing patterns.
  2. Supplier CollaborationPartnering with top suppliers such as Heinz, Cadbury, and Coca Cola, we created engaging ad content that highlighted products these customers were likely to purchase. This collaborative approach not only increased supplier visibility but also drove sales for Brakes.
  3. Data-Driven InsightsUtilising advanced analytics tools, we tracked ad performance and continuously refined our strategies to improve relevance and effectiveness. This data-driven approach ensured that the right ads were shown to the right customers at the right time.

Results

Our tailored monetisation strategy yielded impressive results for Brakes UK. Over a three-year period, we increased supplier income from £800k to £3.8m. This significant growth was achieved by ensuring that advertisements were not only relevant but also engaging and personalised for Brakes’ foodservice customers.

Our Monetisation Services

1. Ad Placement and Optimisation

  • Targeted Ads: Placing advertisements that align with customer interests and buying behaviours.
  • Continuous Optimisation: Using real-time data to adjust and enhance ad placements for maximum impact.

2. Supplier Partnerships

  • Collaborative Campaigns: Working closely with suppliers to develop ad content that highlights their products effectively.
  • Performance Metrics: Providing detailed reports on ad performance to suppliers, ensuring transparency and continuous improvement.

3. Customer Segmentation

  • Personalised Ad Delivery: Segmenting customers based on their behaviour and preferences to deliver highly relevant ads.
  • Enhanced Customer Experience: Ensuring that ad content adds value to the customer’s shopping experience rather than detracting from it.

4. Revenue Tracking and Analysis

  • Comprehensive Analytics: Using tools to monitor revenue streams and identify areas for further optimisation.
  • Scalable Solutions: Developing monetisation strategies that can grow with your business and adapt to market changes.

Why Choose Stockley + Turner?

  • Proven Expertise: With a track record of significantly increasing revenue for clients, we bring extensive experience and insight to every project.
  • Tailored Strategies: We customise our approaches to meet the unique needs and goals of your business.
  • Data-Driven Decisions: Our strategies are informed by robust analytics and continuous performance monitoring.
  • Collaborative Approach: We work closely with your team and suppliers to ensure alignment and maximise results.
  • Customer-Centric Focus: Ensuring that monetisation efforts enhance, rather than disrupt, the customer experience.