Shopper Marketing

Shopper Marketing Services from Stockley + Turner

We are passionate about creating exceptional shopper marketing strategies that drive sales and elevate brand experiences. With our expertise in ecommerce, packaging design, all underpinned by digital marketing principles, we provide comprehensive solutions to help your products stand out and convert shoppers into loyal customers.

Why Shopper Marketing Matters

In today’s competitive marketplace, understanding shopper behavior and psychology is crucial. Shoppers make decisions in seconds, often on autopilot, filtering out unnecessary information. Therefore, effective shopper marketing catches their attention and guides them from consideration to purchase. At Stockley + Turner, we focus on every aspect of the shopper journey, both online and in-store, to optimize your brand’s presence and performance.

Our Shopper Marketing Services

1. Path to Purchase Analysis

Understanding the path to purchase is essential for influencing shopper behaviour. We analyse and map out the shopper journey for your brand and the categories/markets you operate in, to identify key touch-points where your brand can make an impact.

Our approach covers all areas of our Path to Purchase cycle, and:

  • Shopper Behavior Insights: Our shopper marketing strategies are grounded in a deep understanding of shopper behaviour that we can understand from your own data, as well as shopper psychology. We use data-driven insights to inform our approach, ensuring that every aspect of your marketing strategy is tailored to meet the needs and preferences of your target audience.
  • Shopper Decision Trees: Identifying the steps shoppers take when making a purchase decision and aligning your marketing strategies accordingly.
  • Touchpoint Optimisation: Enhancing the effectiveness regardless of where a potential or existing customer is in their path to purchase, from initial brand awareness (e.g. discovery on social, online search and SEO) to category structure, clear product information hierarchies, packaging design, through to increasing loyalty with personalised journeys for existing shoppers.

2. Online Product Information and SEO

Clear and structured online product information is vital. It enhances the shopper experience and improves your search engine rankings. Our services include:

  • Clear Category Structure: Creating distinct categories and sub-categories to improve navigation and SEO performance.
  • Optimised Product Titles and Descriptions: Using relevant keywords to ensure your products are easily found online.
  • Unique Meta Descriptions: Enhancing your site’s visibility on search engines by providing clear, concise, and unique descriptions for each product category.

3. Packaging Design

Whether you’re selling in-store, online, or both, your packaging is the first tangible point of contact with customers. If the design and information aren’t optimized, shoppers won’t become buyers if they don’t quickly understand your product. Therefore, it needs to communicate essential information clearly, and stand out. We ensure potential buyers understand your product by:

  • Simplified Information Presentation: Using easy-to-read, sans-serif fonts and a clutter-free layout.
  • Design
  • Hierarchy of Information: Prioritising important details like product type, usage occasion, and brand to align with shopper decision trees.

Why Choose Stockley + Turner?

  • Expertise: With years of experience in ecommerce, digital marketing, and shopper marketing for huge global brands, we have the knowledge and skills to elevate your brand.
  • Customised Solutions: We tailor our strategies to fit the unique needs and goals of your business, and the categories and channels you operate in.
  • Passion: Our team is passionate about helping brands succeed.

Get Started Today

Ready to take your shopper marketing to the next level? Contact Stockley + Turner today to learn more about our comprehensive services and how we can help your brand stand out and drive sales.