Think pinterest is another social channel? think again...
You can find Pinterest on many marketing plans, hurriedly added to the bottom of a spreadsheet, but the channel is the oft-ignored visual search engine that yields spectacular results when used correctly. Pinterest users have rich and varied shopping habits, using the channel to find positive and feel-good experiences as they plan for a plethora of occasions, from a wedding to a house renovation.
Here’s a closer look at the four key personas your brand can target on Pinterest:
Pinterest shoppers spend 40% more than those from other channels!
HIGH INTENT SHOPPING
Pinterest users aren’t just browsing—they’re planning purchases.
Unlike users on other platforms, Pinterest shoppers actively search for ideas, save pins, and make buying decisions over time.
And what makes this even better? That 96% of searches are unbranded! Unlike Google, Unlike other platforms where brands must fight for recognition, Pinterest levels the playing field—a small brand can appear alongside industry giants if their content is optimised:
What Does “Unbranded Searches” Mean?
96% of Pinterest searches don’t include a brand name.
Instead of "Ercol armchair": Midcentury living room
Instead of " Cartier necklace": Minimalist gold necklace
With shoppers at the very early stages of research and consideration, targeting these audiences at such an early stage of their purchase journey is the perfect way to build brand loyalty and introduce them to your product.
When you look at searches within the Jewellery & Watch category, we notice how broad the searches are with Pinners:
Capitalising on unbranded searches and terms, doesn’t only result in significant organic visibility, but paid is also a great way to grow your brand on Pinterest. Recent campaigns run through Stockley + Turner have garnered more than 10x Return On Ad Spend (ROAS) with total brand account paid spend at more than 500% ROAS!
Pinterest is a channel like no other, and could easily be the ‘quick win’ every brand is searching for. Pinterest users are discerning and focused on quality and provenance, and we know what they’re looking for.
In 2024, we helped our clients achieve remarkable success on Pinterest, boosting visibility, engagement, and conversions. Whether you’re using Pinterest as a standalone channel or integrating it into a broader marketing strategy, the opportunities are endless.
At Stockley and Turner, our Pinterest expert will craft a strategy tailored to your business model, industry, and budget. By repurposing your existing content, as well as generating fresh ideas, we’ll build your presence on one of the most underutilised platforms.
Our goal is simple: to increase your reach, impressions, saves, clicks, and sales – maximising impact while keeping costs efficient.
How we help
Analytics
Using specific business and industry analytics and insights, we can identify which Pins and topics are likely to perform the best. Ensuring your content remains relevant and successful!
Teamwork
We want to keep you in the loop! Keeping you up to date with all campaigns, trends and analytics is so important for a healthy, professional relationship. We want to hear your ideas and share in your success, just like a true partner should!
Paid
We use our expertise in SEO to land on potential customers “for you” and search pages. Optimising Pins makes it so much easier for the Pinterest algorithm to understand your content and push it to an appropriate audience!
Awareness
Creating regular templates that are consistent with your guidelines to ensure all Pins are recognisable. Using a niche approach to visuals to gain authority on the platform and build your brand awareness.
Organic
And all of this can be acheived with minimal spend! Creating a presense organically is the best way to maximise your Pinterest potential. Paid campaigns are a great quick win option but will be so much more successful once we establish your organic strategy.
What Makes Us Your Pinterest Experts?
Success for your brand on Pinterest starts with choosing a partner who understands your goals.
At Stockley and Turner, we prioritise your business needs and goals – your success is our success. Whether you’re a startup or an established brand, we tailor our Pinterest marketing approach to fit your goals and budget, driving tangible results..
With proven expertise in retail, FMCG, and luxury accessories, we know what works on Pinterest. Leveraging Pinterest’s UK and Ireland team, we ensure your campaigns have access to the latest tools and insights for maximum impact.
Ready to see results on Pinterest?
Client Testimonial
Start Today
Book your free consultation for a no-strings-attached discussion about your business’s potential on Pinterest. We’re excited to help you grow!
FAQ'S
We consider Pinterest to be a visual search engine. A platform where individuals and businesses can share their inspiration and build boards of others content.
No! Pinterest can be just as effective organically, provided you have a refined strategy!
Pinterest requires regular output and maintenance. Having a refined strategy and routine can help boost success on the platform.
Although Pinterest is known for being an image based platform. Our research has suggested that short form video is becoming almost as successful on the platform. When creating your strategy we will use our data to create a balance of lifestyle imagery and short videos!
Absolutely! Pinterest is one of the best “social” platforms for driving sales. Even without advertising, the platform can generate high volumes of traffic and revenue!