Why is email marketing important?
In the ever-evolving world of technology, keeping up with digital trends is essential to a functional marketing strategy. Over the last few years, email marketing has become a huge source of conversions. Following the pandemic and death of high street shopping, email marketing has been the number one method of delivering below the line promotion. This includes deals, offers and other targeted methods of achieving a loyal customer-base.
When email marketing is executed efficiently, sales, conversions, open rate and spam rate can all be monitored. This data is imperative in understanding how your brand is perceived.
What can we do for your email marketing?
With years of experience in email marketing success, Stockley and Turner can create a strategy to boost your emails to the top of your conversion platforms. Providing guidance and creating emails that are polished and represent your brand. From quick win, one off emails to full time email management, Stockley and Turner can guide your email strategy and give your brand a status in the world of email marketing.
Email services
At Stockley and Turner, we can plan, create and monitor email marketing campaigns that are true to your brand. We achieve success by building brand awareness, consistency and feel. Running special offer and promotional email campaigns, as well as automated email services such as basket abandonment or welcome series are just a few of the many services we are able to provide. We can help you to build relationships with loyal customers and direct traffic to any platform. Get in touch today to see how we can help you!
Mailing Lists:
We can tailor your mailing lists to ensure mail is not being sent to inactive or un-engaged recipients. Creating an efficient mailing list that reduces bounce rate, reported spam rate or unopened mail.
Email template design:
Our team can create email templates for your brand that are recognizable and consistent with your guidelines. Using bespoke design tools and creative thinking, email marketing is a great channel to set your brand apart from others in the industry.
Platform selection:
We can help you decide on the best ESP (email service provider) for your brand and industry. From emailing providers with a data heavy approach to providers with a capability for creative flare, we can advise you on the best route for your brand specifically. We have expertise in a plethora of services such as Mailchimp, Klaviyo, Shopify mail and more to help you manage your emails.
89%
NUMBER OF ORDERS INCREASE
Stockley and Turner clients have seen their email marketing results sky rocket over the last year, with one of our clients reaching an 89% increase in number of orders attributed to email communications from Q4 2023 to Q1 2024. Our services could help you reach a similar level of email success.
105%
ORDER VALUE INCREASE
When comparing Q4 2023 to Q1 2024 we have seen an increase in email conversions adding multiple products and higher value products to basket. This is tangible evidence of the email quality and relationship Stockley and Turner are able to create for your brand.
8.5%
AVERAGE ORDER VALUE INCREASE
Between Q4 2023 and Q1 2024 we saw a huge increase in average order value. Using the correct ESP for your brand can improve consumer experience and the overall feel of your emails, encouraging higher value conversions and brand loyalty. We can help you achieve these kind of numbers.