Think pinterest is another social channel? think again...
You will find Pinterest on many marketing plans, hurriedly added to the bottom. But the channel is the, often ignored, visual search engine that yields spectacular results.
Up to 40% more* than other channels.
Pinterest users have rich and varied shopping habits, and unlike typical social channel, Pinterest offers positive, feel-good experiences during high-converting purchase journeys.
Here’s a closer look at four key personas your brand can target on Pinterest. These particular Pinterest audiences are more likely to buy and then have a higher average order values (AOV) when compared with Facebook or Instagram.
Pinterest shoppers spend 40% more* than those from other channels!
HIGH INTENT SHOPPING
Pinterest users aren’t just browsing; they’re planning purchases.
Unlike users on other platforms, Pinterest shoppers actively search for ideas, save pins, and make buying decisions over time.
And what makes this even better? That 96% of searches are unbranded! Unlike other search journeys where brands fight for recognition, Pinterest levels the playing field.
As a smaller, entry, or challenger brand you can appear alongside industry giants if you’re content is optimised.
What do we mean by unbranded?
96% of Pinterest searches don’t include a brand name.
Read that again...
Users on Pinterest are not completing 'Google searches' to find a brand, their looking for ideas and inspiration; they're planning.
Instead of "Ercol armchair": Midcentury living room
Instead of " Cartier necklace": Minimalist gold necklace
Start At the beginning;
where the customer starts
With shoppers at the very early stages of research and consideration, targeting these audiences at the beginning of their purchase journey is the perfect way to introduce them to your product and begin brand loyalty.
As an example, when you look at searches within the Jewellery & Watch category, we notice how broad the searches are with Pinners:
Achieving ROAS
Capitalising on unbranded searches and terms, doesn’t only result in significant organic visibility, but paid is also a great way to grow your brand on Pinterest. Recent campaigns run through Stockley + Turner have achieved more than 10x Return On Ad Spend (ROAS) with total brand account paid spend at more than 500% ROAS!
Ecommerce Brand?
Start Today
Book your free consultation for a discussion about your business’s potential on Pinterest.
Want to know more?
Pinterest is a channel like no other, and could easily be a ‘quick win’. Pinterest users are discerning and focused on quality and provenance, and we know what they’re looking for.
In 2024, we helped our clients achieve remarkable success on Pinterest, boosting brand visibility, engagement, and conversions. Whether you’re using Pinterest as a standalone channel or integrating it into a broader marketing strategy, the opportunities are there.
At Stockley and Turner, our Pinterest expert will craft a strategy tailored to your business model, industry, and budget.
By repurposing your existing content, as well as generating fresh ideas, we’ll build your presence to one of the most underutilised platforms.
Our goal is simple: to increase brand reach, impressions, saves, clicks, and sales – maximising impact while keeping costs efficient.
What Makes Us Your Pinterest Experts?
Success for your brand on Pinterest starts with choosing a partner who understands your goals.
At Stockley and Turner, we prioritise your business needs and goals – your success is our success. Whether you’re a startup or an established brand looking for growth, we tailor our Pinterest marketing approach to fit your goals and budget, pushing for tangible meaningful results.
With proven expertise in retail, FMCG, and luxury accessories, we know what works on Pinterest.
Leveraging Pinterest’s UK and Ireland team, we ensure your campaigns have access to the latest tools and insights for maximum impact.
Ready to see results on Pinterest? Here’s what our customers say…
Client Testimonial
Within 3 weeks of moving over to Stockley + Turner, we started seeing our first sales. And in the last 5 months we’ve seen a 2000% increase in organic impressions, with organic saves up 3400%.”
Start Today
Book your introduction call today to discuss your business’s potential on Pinterest.
We’re excited to help you grow!
FAQ'S
We consider Pinterest to be a visual search engine. A platform where individuals and businesses can share their inspiration and build boards of others content.
No! Pinterest can be just as effective organically, provided you have a refined strategy!
Pinterest requires regular output and maintenance. Having a refined strategy and routine can help boost success on the platform.
Although Pinterest is known for being an image based platform – our research suggests that short form video is becoming almost as successful. Your messages can then be positioned for both brand discovery, and purchase / conversion intent. When creating your strategy we will use our data to create a balance of lifestyle imagery and short videos!
Pinterest has grown over the last few years to be one of the highest performing marketing channels. It’s a place of positivity and inspiration which consumers are using for both small and big purchase decisions. So as a result, yes, it can be a strong player in your mix for generating revenue.